A record store where you can hear every used record before you buy it.
Rowek is a made-up vinyl record shop on Święty Marcin street in Poznań. The website works like the shop itself: Thursday’s new arrivals stand in a crate to dig through, records play on a turntable, and every used record comes with a listening card that says what you can hear on side A and side B. On top of that there is a catalog with filters, checkout with parcel lockers and BLIK mobile payments, a collection buy-back with a calendar, a customer zone with stamps and a wanted list, a magazine with guides and a panel where the shop changes prices, order statuses and what is playing on the site.
This is a concept project. Rowek is a made-up business, but the website really works: you can click through it on desktop, tablet and phone. The forms do not send data anywhere. It was designed for a Polish business; here you see its English version.
People buying a used record fear getting a crackling copy, and a photo shows nothing.
Every used record has a listening card: who listened, when, what you can hear on side A and side B, and the condition of the record and the sleeve separately. A crackle map shows where the scratches are, and on the turntable you hear the crackles in exactly those places.
Buyers know what they will get, so they pay more and return less.
A record shop lives on browsing, and a grid of thumbnails does not capture why people go to a real shop.
A plywood crate with Thursday’s delivery on the home page and as a view in the catalog. You flip through the records with arrows, by dragging or with the keyboard, and the staff’s recommendations hang next to them like notes on a shelf.
Visitors stay longer and look at records they were not looking for.
Music has to be heard, and a clip in a separate player says nothing about the record.
A turntable on the record page: clicking a track spins up the platter, and the tonearm drops onto the right spot of the record and rides the groove. On the demo site the browser plays the music; in a real shop, it would be clips of the records.
Listening becomes a reason to stay on the site, not an extra that nobody clicks.
Used records are one of a kind and also sell on Allegro, Poland’s largest marketplace. It is easy to sell the same record twice.
Shared stock with the shop on Allegro. In the panel, every record has an Allegro switch, a price changed in one place and a sync log. A sold record disappears from the catalog.
The shop sells in two places but manages just one.
A second-hand shop needs stock, and people with a collection in the attic keep putting off the call.
A buy-back with a calculator in the form of a receipt: the number of records, genres, origin, condition and sleeves give a quote on the spot. Below it, a calendar with free slots: a pickup, a valuation in the shop or a courier.
Instead of a promised call, the shop gets a booked appointment with a description of the collection.
Regular customers hunt for specific records and do not want to check the site every day.
A customer zone with email code login: a wanted list with matches from the catalog, a stamp card, order tracking, saved records and reservations.
Customers get a reason to come back, and the shop knows what its customers are looking for.
New arrivals and the whole catalog can be browsed like a crate: flip with arrows, by dragging or with the keyboard. Every used record has a listening card pinned to it, every new one a note from the staff.
Click a track: the platter spins up, and the tonearm drops onto the right spot of the record and rides the groove. You can see the gaps between tracks on the record, and the crackles from the listening card sound exactly where we marked them.
The sleeve with a record that slides out, the back of the sleeve and the label. The condition of the record and the sleeve separately, a price tag, a 48-hour hold in the shop and a note that the same copy is on Allegro.
Genre, condition, price, decade, format, Polish pressings and rarities. Three views: sleeves, list and crate. Every setting is saved in the address, so you can send someone a link to jazz under PLN 100.
Details, delivery with a parcel locker finder, payment and a discount code on one page. The summary looks like a receipt, and after ordering the customer can track the parcel.
The valuation receipt updates as you go. Below it, a calendar with free slots: a pickup, a valuation in the shop or a courier at the shop’s expense, with a calendar file after confirmation.
Login with an email code. A stamp card, order tracking, saved records, reservations and a “Hunting for” list with matches from the catalog.
An order status changed in the panel is visible to the customer right away. Every record has a price and an Allegro listing, plus sync with a change log. The record of the week and what is playing in the shop can be changed without a developer.
Google Lighthouse test of the project’s home page, October 2026. The home page weighs 595 KB including photos and fonts. The score can vary by a few points with every test. Check it yourself in PageSpeed Insights
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